# TRUONG (JACK) P. LUU

**Department of Operations, Business Analytics, and Information Systems (OBAIS)**
Carl H. Lindner College of Business
University of Cincinnati, Cincinnati, OH 45221
Email: luutp@mail.uc.edu
Website: [jackluu.io](https://jackluu.io)

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## Summary

Truong (Jack) Luu is a Ph.D. candidate in Information Systems at the University of Cincinnati. His research focuses on information privacy, cybersecurity, and ethics/trust associated with disruptive and emerging technologies, including AI/ML. Jack combines socio-technical theoretical training with a robust computational background, equipping him with the skills to conduct research using diverse and large-scale datasets.

His work has been published in leading outlets, including the *Journal of Management Information Systems* (JMIS) and *Computers in Human Behavior* (CHB), and one of his papers is currently under review at *Information Systems Research* (ISR).

Jack's research has consistently earned recognition, receiving the University of Cincinnati's Digital Futures Fellowship for three consecutive years (2022–2025). This award is given to only four graduate students university-wide and highlights the contributions to decentralized finance and cybersecurity research. He was also one of nine PhD students university-wide to receive the Dean's Dissertation Completion Fellowship for his dissertation on privacy.

Since starting his PhD program in 2021, Jack has received over $132,000 in research awards and grants. He enjoys teaching computer programming, applied machine learning/AI, and cybersecurity courses.

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## Academic Qualifications

| Degree | Field | Institution | Year |
|--------|-------|------------|------|
| Ph.D. | Information Systems | University of Cincinnati | Expected May 2026 |
| M.S. | Information Systems | Illinois State University | 2021 |
| A.A.S. | Computer Science | Heartland Community College | 2019 |
| B.S. | International Business | Can Tho University | 2015 |

> Doctoral dissertation proposal successfully defended on 02/21/2025.

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## Scholarly Contributions

### Publications in Premier Journals

1. Harrison, A., Mirsadikov, A., and **Luu, TJ.** (2023). "Influence of Media Capabilities on Trust in the Sharing Economy." *Journal of Management Information Systems* (JMIS). ABDC A\*; FT50.

### Papers Under Review in Premier Journals

1. **Luu, TJ.** and Harrison, A. "Understanding Information Privacy Concerns: A Meta-Analysis of Three Decades of Research." Revising for the 4th round review at *Information Systems Research* (ISR). ABDC: A\*; FT50.
2. **Luu, TJ.**, Harrison, A., and Summers, JK. "Deceptive by Design? Fine-Tuned AI Agent Learns to Lie." Under review at *Journal of Applied Psychology* (JAP). ABDC: A\*; FT50.

### Working Papers

1. **Luu, TJ.**, Harrison, A., Jones, M., and Samuel, BM. "The Elephant in the Room of Privacy: Proposing a Unified Concept of Information Privacy in the AI Era." Initial findings published at HICSS 58. Targeting the AIS Senior Scholars list of premier journals.
2. **Luu, TJ.**, Jones, M., and Samuel, BM. "Dissecting Pig Butchering Scams: A Topic Modeling and Abductive Reasoning Approach." Placed 2nd at the 2025 National Security Research Symposium competition; to be submitted to *Journal of Management Information Systems* (JMIS).
3. **Luu, TJ.** and Samuel, BM. "The Impact of Generative AI on Cybercrime: An Investigation into the Dark Side." Targeting the AIS Senior Scholars list of premier journals.

### Publications in High-Quality Journals

1. Jones, M., **Luu, TJ.**, and Samuel, BM. (2025). "Measuring Crypto Literacy." *Journal of Consumer Affairs* (JCA). ABDC: A.
2. **Luu, TJ.**, Samuel, BM., Jones, M., and Barnes, JC. (2025). "Exploring how the Dark Triad shapes cybercrime responses." *Personality and Individual Differences* (PAID). ABDC: A.
3. Jones, M., **Luu, TJ.**, and Samuel, BM. (2024). "The Interdependence of Financial Literacy and Crypto Literacy." *Economics Letters*. ABDC: A.
4. Philip, SJ., **Luu, TJ.**, and Carte, T. (2023). "There's No Place Like Home: Understanding Users' Intentions toward Securing Internet-of-Things (IoT) Smart Home Networks." *Computers in Human Behavior* (CHB). ABDC: A.
5. **Luu, TJ.** & Follmann, R. (2023). "The Relationship Between Sentiment Score and COVID-19 Cases in the United States." *Journal of Information Science* (JIS). SJR Q1. JIS ranked #4 in Lib. & Info. Sci. (Google Scholar, 2021).

### Publications in Educational Journals

1. Jones, M., Nadler, A., Samuel, BM., and **Luu, TJ.** "Best Practices for University-Startup Partnerships: A Teaching Tip." Minor revision at *Journal of Financial Education* (JFED).

### Selected Work in Progress

1. With Samuel, BM. and Yoon, S. "Predicting Cybercrime Victimization from Behavioral and Dispositional Traits." Conceptualization and planning.
2. With Daniel, S., Maruping, L., and Zhao, R. "To Assert or Defend My Role as an OSS Developer: How IT Infrastructure Access Changes the Effect of Digital Platform Behavior on Firm Mobility." Initial findings published at AMCIS.

### Peer-Reviewed Conference Publications

1. **Luu, TJ.**, Harrison, A., Jones, M., and Samuel, BM. (2025). "Proposing a Unified Concept of Information Privacy: An Actor/Action-Oriented Approach." In *Proceedings of the 58th Hawaii International Conference on System Sciences* (HICSS).
2. **Luu, TJ.**, Jones, M., and Samuel, BM. (2024). "The Effects of Dark Triad Traits and Perceived Law Enforcement Competence in Responding to Ransomware Attacks." In *Proceedings of the 57th Hawaii International Conference on System Sciences* (HICSS). **BEST PAPER AWARD** (12 out of 764 = 1.6%).
3. Daniel, S., Maruping, L., Zhao, R., and **Luu, TJ.** (2023). "To Assert or Defend My Role as an OSS Developer: How IT Infrastructure Access Changes the Effect of Digital Platform Behavior on Firm Mobility." In *Proceedings of the Americas Conference on Information Systems* (AMCIS).

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## Invited Talks and Scholarly Presentations

1. **Luu, TJ.** (presenter). "Advancing Cryptoeconomics and Cybersecurity?" Digital Futures Fellow Poster Session. University of Cincinnati, Cincinnati, Ohio (12/2025).
2. **Luu, TJ.** (presenter), Jones, M. and Samuel, BM. "Dissecting Pig Butchering Scams: A Topic Modeling and Abductive Reasoning Approach." UC National Security Research Symposium poster competition (05/2025).
3. **Luu, TJ.** (presenter), Harrison, A., Jones, M., and Samuel, BM. "Proposing a Unified Concept of Information Privacy: An Actor/Action-Oriented Approach." The 58th Hawaii International Conference on System Sciences (HICSS), Big Island, Hawaii (01/2025).
4. **Luu, TJ.** (presenter). "Rethinking Information Privacy: A Multilevel Perspective." 2024 International Graduate Research Symposium, Cincinnati, Ohio (12/2024).
5. **Luu, TJ.** (presenter). "Truong (Jack) Luu, Information Privacy: A Multilevel Framework for the Digital Age." OBAIS Department Brown Bags, Cincinnati, Ohio (10/2024).
6. **Luu, TJ.** (presenter). "Conducting Meta-Analyses in Social Science: A Demonstration from Privacy Research." OBAIS PhD Students Meeting. University of Cincinnati, Cincinnati, Ohio (09/2024).
7. **Luu, TJ.** (presenter). "Information Privacy: A Multilevel Framework." 8th US-Japan Digital Innovation Hub and Advanced Technology Workshop, Ohio State University, Columbus, Ohio (09/2024).
8. **Luu, TJ.** (presenter) and Samuel, BM. "The Impact of Gen AI on Cybercrime: An Investigation into the Dark Side." 20th Annual Big XII+ MIS Research Symposium. Texas A&M, College Station, Texas (04/2024).
9. **Luu, TJ.** (co-presenter) and Samuel, BM. (co-presenter). "The Impact of Generative on Cybercrimes." OBAIS Brown Bag Research Series. University of Cincinnati, Cincinnati, Ohio (02/2024).
10. **Luu, TJ.** (presenter), Jones, M., and Samuel, BM. "The Effects of Dark Triad Traits and Trust in Responding to Ransomware Attacks." 2023 International Graduate Research Symposium, Cincinnati, Ohio (11/2023).
11. **Luu, TJ.** (presenter). "Crash Course on Blockchain, Cryptocurrency, and Crypto-Related Cybercrimes." UC MoneyCon, Cincinnati, Ohio (10/2023).
12. **Luu, TJ.** (presenter). "The Psychology of Cryptocurrency Ransomware Attacks." University of Cincinnati Hackathon, Cincinnati, Ohio (10/2023).
13. **Luu, TJ.** (presenter). "How to prepare your future for the next disruptive innovation?" Invited talk at the Ohio Blockchain Council. Columbus, Ohio (08/2022).
14. **Luu, TJ.** (presenter). "How does blockchain help solve future business problems?" Digital Futures Fellow Research Session. University of Cincinnati, Cincinnati, Ohio (08/2022).
15. **Luu, TJ.** (presenter), Harrison, A., and Mirsadikov, A. "Would you take a ride from a stranger? How Information Communication Technologies Influence Trust-based Decisions." 18th Annual Big XII+ MIS Research Symposium. Houston (U of Houston), Texas (04/2022).
16. **Luu, TJ.** (presenter). "Using machine learning to measure sentiment during the COVID-19 pandemic." Illinois State University Research Symposium, Illinois State University, Normal, Illinois (04/2021).
17. **Luu, TJ.** (presenter). "How did you feel during the pandemic? Twitter sentiment analysis." Partial fulfillment of requirements for the Master of Information Technology degree. Illinois State University, Normal, Illinois (03/2021).
18. **Luu, TJ.** (presenter) & Follmann, R. (2020). "A study of the sentiment of COVID-19-related tweets in the USA." 13th International Symposium on Biomathematics and Ecology Education and Research (BEER), Normal, Illinois (11/2020).

### Whitepapers/Technical Reports

1. Jones, M., & Luu, T. J. (2025). "Monthly crypto market report." *The Crypto Digest*. In partnership with Global Stake (under the affiliation of the UC's Kautz-Uible Cryptoeconomics Lab). 07 issues completed (06/2025–12/2025).
2. Jones, M., Luu, T. J., & Samuel, B. M. (2023). "Education and financial integration are the real solutions to crypto's setbacks." Response to a Notice of Request for Information from the White House Office of Science and Technology Policy (02/2023).

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## Teaching Areas of Expertise

- IS security (both technical and management-based)
- Applied ML/AI for business (e.g., app development with LLMs, build and optimize agentic apps)
- Full-stack web development (front-end, back-end, and databases)
- Business analytics / Statistics
- Database management systems and data mining (structured and unstructured data)
- Blockchain technology / Cryptocurrencies
- Mathematics for AI/ML and data science (e.g., linear algebra, calculus, probability, and statistics)

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## Teaching Experience

### University of Cincinnati

| Course | Role | Semester | Rating |
|--------|------|----------|--------|
| IS8044 Information System Security (Graduate) | Course Instructor | Spring 2024 | 7.87/8.0 |
| IS3050 Web Development with .NET (Undergrad) | Course Instructor | Summer 2022 | 7.88/8.0 |
| IS8044 Information Systems Security (Graduate) | TA | Spring 2022 | — |
| BANA7012 Decision Modeling (Graduate) | TA | Spring 2022 | — |
| IS6030 Data Management (Graduate) | TA | Fall 2021 | — |
| BANA7012 Decision Modeling (Graduate) | TA | Fall 2021 | — |

### Illinois State University

| Course | Role | Semester |
|--------|------|----------|
| IT150 Microcomputer Productivity Tools | Lab Instructor | Fall 2020 |
| IT150 Microcomputer Productivity Tools | Lab Instructor | Spring 2020 |
| IT150 Microcomputer Productivity Tools | Lab Instructor | Fall 2019 |

### Heartland Community College

| Course | Role | Period |
|--------|------|--------|
| Chemistry, programming, and mathematics | Master Tutor | 2017–2019 |

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## Scholarly Service

### Journal Reviews

| Journal | Years |
|---------|-------|
| AIS Transactions on Replication Research (AIS-TRR) | 2021 |
| Computers in Human Behavior (CHB) | 2026 |
| European Journal of Information Systems (EJIS) | 2024 |
| Finance Research Letter (FRL) | 2024 |
| Information & Management (I&M) | 2022 |
| International Journal of Electronic Commerce (IJEC) | 2023, 2024 (×2), 2025 |
| Journal of Management Information Systems (JMIS) | 2023, 2024 (×2), 2026 |

### Conference Reviews

| Conference | Years |
|------------|-------|
| Americas Conference on Information Systems (AMCIS) | 2023, 2025 |
| European Conference on Information Systems (ECIS) | 2023, 2024 (×2), 2025 (×2), 2026 (×2) |
| Hawaii International Conference on System Sciences (HICSS) | 2023, 2024, 2025 (×4) |
| International Conference on Information Systems (ICIS) | 2022, 2023, 2024, 2025 (×2) |
| Pacific Asia Conference on Information Systems (PACIS) | 2022, 2023 |

### Conference Committee Service

| Role | Conference | Year |
|------|-----------|------|
| Program Committee | 33rd International Conference on Information Systems Development (ISD) | 2025 |
| Review Coordinator | Americas Conference on Information Systems (AMCIS) | 2023 |

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## Leadership and Community Service

- Served on a university-wide committee for selecting the Excellence in Teaching Award (12/2025–01/2026)
- Facilitated logistics and delivered opening remarks for UC Research + Innovation Week (03/2025–05/2025)
- Served as a blockchain mentor for the 2024 Future of Data Hackathon (700+ participants) (08/2024–09/2024)
- Served as research tutor/advisor for the Crypto Club (4 projects) at University of Cincinnati (02/2024–08/2024)
- Elected and served as Campus Rep. for Lindner Graduate Students Association (09/2021–05/2025)
- Served at Cincinnati Parks need: Alms Park Service Projects (10/2023–11/2023)
- Founded/coordinated Blockchain/Crypto Research Brown Bag Series (08/2022–05/2023)
- Elected and served as a Board Member of the [Illinois Board of Higher Education (IBHE)](https://www.ibhe.org/board/2019/04June2019/Item_D-1_Resolution_Honoring_Outgoing_Board_Members.pdf) (05/2018–06/2019)
- Founded and administered English Language Intensive Program (ELIP) (01/2019–12/2019)
- Elected and served as Executive Rep. of the Student Advisory Committee (IBHE) (05/2018–06/2019)
- Elected and served as Student Body President at Heartland Community College (HCC) (05/2018–05/2019)
- Elected and served as President of the International Student Association (HCC) (10/2016–05/2018)

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## Fellowship, Awards, and Honors

**Total awards amount (since year 01 of PhD program at University of Cincinnati): $132,000+**

| Award | Date | Amount |
|-------|------|--------|
| New Lindner Doctoral Student Award (NLDS) | 07/2025 | $1,000 |
| 2nd place at 2025 National Security Research Symposium poster competition | 05/2025 | $625 |
| UC Dean's Dissertation Completion Fellowship (1 of 9 awarded university-wide) | 02/2025 | $20,000 |
| UC Digital Futures Research Fellow Award (1 of 4 awarded university-wide) | 01/2025 | $30,000 |
| New Lindner Doctoral Student Award (NLDS) | 08/2024 | $1,000 |
| Carl H. Lindner Outstanding Doctoral Student Research Award (1 awarded college-wide) | 04/2024 | $1,000 |
| Graduate Student Stipend Enhancement award | 03/2024 | $500 |
| University Research Council Graduate Student Stipend program | 02/2024 | $7,500 |
| Best Paper award at Hawaii International Conference on System Sciences (HICSS) | 01/2024 | — |
| UC Digital Futures Research Fellow Award 2024 | 10/2023 | $30,000 + $3,300 fringe |
| New Lindner Doctoral Student Award (NLDS) | 09/2023 | $1,000 |
| Graduate Student Government (GSG) Conference award (for meta-analysis workshop) | 04/2023 | $200 |
| Lindner Research Excellence Research grant, w/Dr. Binny Samuel | 12/2022 | $3,000 |
| Lindner Research Excellence Research grant, w/Dr. Michael Jones | 12/2022 | $3,000 |
| New Lindner Doctoral Student Award (NLDS) | 08/2022 | $500 |
| GSG Research Fellowship Award for interdisciplinary projects Spring 2023 | 02/2023 | $2,000 |
| UC Digital Futures Research Fellow Award, 2022–2023, UC's Office of Research | 08/2022 | $17,500 |
| Lindner Research Excellence Research Grant, w/Dr. Andrew Harrison | 04/2022 | $2,500 |
| GSG Conference award | 04/2022 | $600 |
| GSG Research Fellowship Award for interdisciplinary projects Spring 2022 | 02/2022 | $2,000 |
| New Lindner Doctoral Student Award | 08/2021 | $500 |
| Lindner PhD Student's Siddall Fund | 08/2021 | $2,000 |
| Outstanding Graduate Assistant Award, School of IT, Illinois State University | 04/2021 | $500 |
| 8th place at the National Leadership Conference in Community Service Project (Maryland) | 06/2018 | — |
| Gary Riepe Memorial Scholarship | 05/2018 | $500 |
| 1st place at the State Leadership Conference for Community Service Project (Illinois) | 04/2018 | — |
| 8th place at National Leadership Conference in Small Business Management Plan (California) | 06/2017 | — |
| 1st place at the National Leadership Conference for Small Business Management (Illinois) | 04/2017 | — |

### Grant Experience

| Year | Title | Source | Amount | Status | Role |
|------|-------|--------|--------|--------|------|
| 2025 | Measuring the Impact of Artificial Intelligence on Entry-Level Jobs Across Disciplines | Microsoft | $75,000 | Preparing | Lead grant writer |
| 2025 | Feasibility Study on Surplus Energy Utilization for Crypto Mining and Waste Heat Reuse for Heating Systems | Fidelity Center for Applied Technology® (FCAT) | $100,000 | Declined | Lead grant writer |

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## Selected Projects

- **[AI Sec Watch](https://aisecwatch.com/)** (2025–present): Real-time AI security monitoring dashboard tracking LLM vulnerabilities, AI agent security risks, privacy incidents, and policy changes. Aggregates 1,900+ tracked issues with daily briefings. Provides web dashboard, RSS feed, API, and plaintext summaries for LLM consumption. Built to serve security professionals needing centralized intelligence on AI-specific threats.

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## Professional Experience

| Role | Organization | Period |
|------|-------------|--------|
| Digital Research Fellow | Kautz-Uible Cryptoeconomics Lab, UC | 08/2022–present |
| Course Instructor | Department of OBAIS, Lindner College of Business, UC | 05/2022–05/2024 |
| Graduate Assistant | Department of OBAIS, Lindner College of Business, UC | 08/2021–present |
| Graduate Assistant | School of Information Technology, ISU | 08/2019–05/2021 |
| Lab Instructor | School of Information Technology, ISU | 08/2019–12/2020 |
| STEM Master Tutor | Heartland Tutoring Services, HCC | 12/2017–05/2019 |
| Office Assistant | Student Engagement Department, HCC | 08/2017–05/2019 |
| Contributing Editor | Vietnam Education and Times | 09/2017–07/2018 |
| General Manager | Nguyen Anh Grocery | 05/2012–07/2015 |

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## Media Coverage

1. The Graduate College (2025). "Dean's Dissertation Completion Fellowship Recipients." [Link](https://grad.uc.edu/student-life/awards/dissertation-completion/recipients.html)
2. Freking, G. (2024). "Engaged Experts: Research that fuels real-world business problem solving." *Portfolio Magazine*. [Link](https://business.uc.edu/about/portfolio/engaged-experts.html)
3. Fite, H. (2024). "Lindner faculty and staff awarded college, university recognitions 2023-24 awardees celebrated." *University of Cincinnati News*, April 30, 2024. [Link](https://www.uc.edu/news/articles/2024/04/lindner-faculty-and-staff-awarded-college-university-recognitions.html)
4. Shaner, K. (2023). "Cincinnati Edition: A new tool to protect cryptocurrency investors." *University of Cincinnati News*, October 3, 2023. [Link](https://www.uc.edu/news/articles/2023/10/a-new-tool-to-protect-cryptocurrency-investors.html)
5. NPR Network – Cincinnati Edition (2023). "How much do you know about crypto? A new tool could show you." *91.7 WVXU NPR Network*, October 3, 2023. [Link](https://www.wvxu.org/show/cincinnati-edition/2023-10-03/tool-measure-cryptocurrency-literacy)
6. Shaner, K. (2023). "UC researchers develop scale to measure individuals' cryptoeconomics literacy." *University of Cincinnati News*, September 19, 2023. [Link](https://www.uc.edu/news/articles/2023/09/do-you-understand-cryptoeconomics.html)
7. Greene, T. (2023). "Researchers develop crypto literacy scale to measure consumer financial awareness." *Cointelegraph*, August 29, 2023. [Link](https://cointelegraph.com/news/researchers-develop-crypto-literacy-scale-to-measure-consumer-financial-awareness)
8. Binance News (2023). "Researchers Develop Crypto Literacy Scale to Measure Knowledge and Understanding." *Binance*, August 30, 2023. [Link](https://www.binance.com/en/feed/post/2023-08-29-researchers-develop-crypto-literacy-scale-to-measure-knowledge-and-understanding-1052500)
9. Kautz-Uible Cryptoeconomics Lab (2023). "Innovation Interview." February 3, 2023. [YouTube](https://www.youtube.com/watch?v=N0jiCSCS_zA&t=1235s)
10. Robinson, L. (2022). "Crypto conversation – Jack Luu." *Amalgamation of Minds*, October 26, 2022. [Spotify](https://spotify.link/dCB6I3w0fDb)
11. Lenore, S. (2018). "Heartland student leaders have influence beyond campus." *The Pantagraph*, December 15, 2018. [Link](https://pantagraph.com/news/article_0905167b-ffd3-547d-a86b-0a8c34d3e7b2.html)

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*Updated December 2025.*