# TRUONG (JACK) P. LUU

**Department of Operations, Business Analytics, and Information Systems (OBAIS)**
Carl H. Lindner College of Business
University of Cincinnati, Cincinnati, OH 45221
Email: luutp@mail.uc.edu
Website: [jackluu.io](https://jackluu.io)

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## Summary

Truong (Jack) Luu is a Ph.D. candidate in Information Systems at the University of Cincinnati. His research focuses on information privacy, cybersecurity, and ethics/trust associated with disruptive and emerging technologies, including AI/ML. Jack combines socio-technical theoretical training with a robust computational background, equipping him with the skills to conduct research using diverse and large-scale datasets. His work has been published in leading outlets, including the *Journal of Management Information Systems* (JMIS), *Computers in Human Behavior* (CHB), and *Information Systems Research* (ISR).

Starting Fall 2026, Jack will join the Department of Information Systems and Analytics at McCoy College of Business, Texas State University, as an Assistant Professor (tenure-track).

Jack's research has consistently earned recognition, receiving the University of Cincinnati's Digital Futures Fellowship for three consecutive funding cycles (2022–2025). This award is given to only four graduate students university-wide and highlights his contributions to decentralized finance and cybersecurity research. He was also one of nine PhD students university-wide to receive the Dean's Dissertation Completion Fellowship for his dissertation on privacy. Since starting his PhD program in 2021, Jack has received over $132,000 in research awards and grants. He enjoys teaching computer programming, applied machine learning/AI, and cybersecurity courses.

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## Academic Qualifications

| Degree | Field | Institution | Year |
|--------|-------|------------|------|
| Ph.D. | Information Systems | University of Cincinnati | To be conferred 08/2026 |
| M.S. | Information Systems | Illinois State University | 2021 |
| A.A.S. | Computer Science | Heartland Community College | 2019 |
| B.S. | International Business | Can Tho University | 2015 |

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## Scholarly Contributions

**Overall:** Q1: 6 | ABDC A/A\*: 6 | UTD24: 1 | FT50: 2 | CORE A conference proceedings: 3 | H-index: 5 | i10-index: 5

### Publications in Premier Journals

1. **Luu, TJ.** and Harrison, A. (2026). "Understanding Information Privacy Concerns: A Meta-Analysis of Three Decades of Research." *Information Systems Research* (ISR). https://doi.org/10.1287/isre.2023.0797. ABDC: A\*; FT50; UTD24.
2. Harrison, A., Mirsadikov, A., and **Luu, TJ.** (2023). "Influence of Media Capabilities on Trust in the Sharing Economy." *Journal of Management Information Systems* (JMIS). https://doi.org/10.1080/07421222.2023.2229118. ABDC: A\*; FT50.

### Publications in High-Quality Journals

1. **Luu, TJ.**, Samuel, BM., Jones, M., and Barnes, JC. (2025). "Exploring how the Dark Triad shapes cybercrime responses." *Personality and Individual Differences* (PAID), 244, 113250. https://doi.org/10.1016/j.paid.2025.113250. ABDC: A.
2. Jones, M., **Luu, TJ.**, and Samuel, BM. (2025). "Measuring crypto literacy." *Journal of Consumer Affairs* (JCA), 59(4), e70029. https://doi.org/10.1111/joca.70029. ABDC: A.
3. Jones, M., **Luu, TJ.**, and Samuel, BM. (2024). "The interdependence of financial literacy and crypto literacy." *Economics Letters*, 239, 111737. https://doi.org/10.1016/j.econlet.2024.111737. ABDC: A.
4. Philip, SJ., **Luu, TJ.**, and Carte, T. (2023). "There's no place like home: Understanding users' intentions toward securing internet-of-things (IoT) smart home networks." *Computers in Human Behavior* (CHB), 139, 107551. https://doi.org/10.1016/j.chb.2022.107551. ABDC: A.
5. **Luu, TJ.** and Follmann, R. (2023). "The relationship between sentiment score and COVID-19 cases in the United States." *Journal of Information Science* (JIS), 49(6), 1615-1630. https://doi.org/10.1177/01655515211068167. SJR Q1; Google Scholar ranks JIS #6 in Lib. & Info. Sci.

### Publications in Educational Journals

1. Jones, M., Nadler, A., Samuel, BM., and **Luu, TJ.** (Forthcoming). "Best practices for university-startup partnerships: A teaching tip." Accepted, *Journal of Financial Education* (JFED).

### Manuscripts Under Review and Preparation

The list of manuscripts (6 in total) is omitted for blind review.

### Peer-Reviewed Conference Publications

1. **Luu, TJ.**, Harrison, A., Jones, M., and Samuel, BM. (2025). "Proposing A Unified Concept of Information Privacy: An Actor/Action-Oriented Approach." In *Proceedings of the 58th Hawaii International Conference on System Sciences* (HICSS). CORE A.
2. **Luu, TJ.**, Jones, M., and Samuel, BM. (2024). "The Effects of Dark Triad Traits and Perceived Law Enforcement Competence in Responding to Ransomware Attacks." In *Proceedings of the 57th Hawaii International Conference on System Sciences* (HICSS). CORE A. **BEST PAPER AWARD** (12 out of 764 = 1.6%).
3. Daniel, S., Maruping, L., Zhao, R., and **Luu, TJ.** (2023). "To Assert or Defend My Role as an OSS Developer: How IT Infrastructure Access Changes the Effect of Digital Platform Behavior on Firm Mobility." In *Proceedings of the Americas Conference on Information Systems* (AMCIS). CORE A.

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## Invited Talks and Scholarly Presentations

1. **Luu, TJ.** (presenter), Jones, M., and Samuel, BM. "Dissecting Pig Butchering Scams: A Computational Design Science Artifact for Discovering Tactical Patterns in Pig Butchering Scam Narratives." AOM-ND workshop on Computational Methods in Management Research. University of Notre Dame, Indiana (06/2026).
2. **Luu, TJ.** (presenter). "Advancing Cryptoeconomics and Cybersecurity?" Digital Futures Fellow Poster Session. University of Cincinnati, Cincinnati, Ohio (12/2025).
3. **Luu, TJ.** (presenter), Jones, M., and Samuel, BM. "Dissecting Pig Butchering Scams: A Topic Modeling and Abductive Reasoning Approach." UC National Security Research Symposium poster competition (05/2025).
4. **Luu, TJ.** (presenter), Harrison, A., Jones, M., and Samuel, BM. "Proposing A Unified Concept of Information Privacy: An Actor/Action-Oriented Approach." The 58th Hawaii International Conference on System Sciences (HICSS), Big Island, Hawaii (01/2025).
5. **Luu, TJ.** (presenter). "Rethinking Information Privacy: A Multilevel Perspective." 2024 International Graduate Research Symposium, Cincinnati, Ohio (12/2024).
6. **Luu, TJ.** (presenter). "Truong (Jack) Luu, Information Privacy: A Multilevel Framework for the Digital Age." OBAIS Department Brown Bags, Cincinnati, Ohio (10/2024).
7. **Luu, TJ.** (presenter). "Conducting Meta-Analyses in Social Science: A Demonstration from Privacy Research." OBAIS PhD Students Meeting. University of Cincinnati, Cincinnati, Ohio (09/2024).
8. **Luu, TJ.** (presenter). "Information Privacy: A Multilevel Framework." 8th US-Japan Digital Innovation Hub and Advanced Technology Workshop, Ohio State University, Columbus, Ohio (09/2024).
9. **Luu, TJ.** (presenter) and Samuel, BM. "The Impact of Gen AI on Cybercrime: An Investigation into the Dark Side." 20th Annual Big XII+ MIS Research Symposium. Texas A&M, College Station, Texas (04/2024).
10. **Luu, TJ.** (co-presenter) and Samuel, BM. (co-presenter). "The Impact of Generative AI on Cybercrimes." OBAIS Brown Bag Research Series. University of Cincinnati, Cincinnati, Ohio (02/2024).
11. **Luu, TJ.** (presenter), Jones, M., and Samuel, BM. "The Effects of Dark Triad Traits and Trust in Responding to Ransomware Attacks." 2023 International Graduate Research Symposium, Cincinnati, Ohio (11/2023).
12. **Luu, TJ.** (presenter). "Crash Course on Blockchain, Cryptocurrency, and Crypto-Related Cybercrimes." UC MoneyCon, Cincinnati, Ohio (10/2023).
13. **Luu, TJ.** (presenter). "The Psychology of Cryptocurrency Ransomware Attacks." University of Cincinnati Hackathon, Cincinnati, Ohio (10/2023).
14. **Luu, TJ.** (presenter). "How to prepare your future for the next disruptive innovation?" Invited talk at the Ohio Blockchain Council. Columbus, Ohio (08/2022).
15. **Luu, TJ.** (presenter). "How does blockchain help solve future business problems?" Digital Futures Fellow Research Session. University of Cincinnati, Cincinnati, Ohio (08/2022).
16. **Luu, TJ.** (presenter), Harrison, A., and Mirsadikov, A. "Would you take a ride from a stranger? How Information Communication Technologies Influence Trust-based Decisions." 18th Annual Big XII+ MIS Research Symposium. Houston (U of Houston), Texas (04/2022).
17. **Luu, TJ.** (presenter). "Using machine learning to measure sentiment during the COVID-19 pandemic." Illinois State University Research Symposium, Illinois State University, Normal, Illinois (04/2021).
18. **Luu, TJ.** (presenter). "How did you feel during the pandemic? Twitter sentiment analysis." Partial fulfillment of requirements for the Master of Science degree. Illinois State University, Normal, Illinois (03/2021).
19. **Luu, TJ.** (presenter) & Follmann, R. (2020). "A study of the sentiment of COVID-19-related tweets in the USA." 13th International Symposium on Biomathematics and Ecology Education and Research (BEER), Normal, Illinois (11/2020).

### Whitepapers/Technical Reports

1. Jones, M., & Luu, T. J. (2025). "Monthly crypto market report." *The Crypto Digest*. In partnership with Global Stake (under the affiliation of the UC's Kautz-Uible Cryptoeconomics Lab). 7 issues completed (06/2025–12/2025).
2. Jones, M., Luu, T. J., & Samuel, B. M. (2023). "Education and financial integration are the real solutions to crypto's setbacks." Response to a Notice of Request for Information from the White House Office of Science and Technology Policy (02/2023).

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## Teaching Areas of Expertise

- IS security (both technical and management-based)
- System analyses and design
- Applied ML/AI for business (e.g., app development with LLMs, build and optimize agentic apps)
- Full-stack web development (front-end, back-end, and databases)
- Business analytics / Statistics
- Database management systems and data mining (structured and unstructured data)
- Blockchain technology / Cryptocurrencies
- Mathematics for AI/ML and data science (e.g., linear algebra, calculus, probability, and statistics)

---

## Teaching Experience

### Texas State University

| Course | Role | Semester | Rating |
|--------|------|----------|--------|
| ISAN3360 Web Design and Development (Undergrad) | Course Instructor | Fall 2026 | Pending |
| ISAN3374 System Analysis and Design (Undergrad) | Course Instructor | Fall 2026 | Pending |

### University of Cincinnati

| Course | Role | Semester | Rating |
|--------|------|----------|--------|
| IS8044 Information System Security (Graduate) | Course Instructor | Spring 2024 | 7.87/8.0 |
| IS3050 Web Development with .NET (Undergrad) | Course Instructor | Summer 2022 | 7.88/8.0 |
| IS8044 Information Systems Security (Graduate) | TA | Spring 2022 | — |
| BANA7012 Decision Modeling (Graduate) | TA | Spring 2022 | — |
| IS6030 Data Management (Graduate) | TA | Fall 2021 | — |
| BANA7012 Decision Modeling (Graduate) | TA | Fall 2021 | — |

### Illinois State University

| Course | Role | Semester |
|--------|------|----------|
| IT150 Microcomputer Productivity Tools | Lab Instructor | Fall 2020 |
| IT150 Microcomputer Productivity Tools | Lab Instructor | Spring 2020 |
| IT150 Microcomputer Productivity Tools | Lab Instructor | Fall 2019 |

### Heartland Community College

| Course | Role | Period |
|--------|------|--------|
| Chemistry, programming, and mathematics | Master Tutor | 2017–2019 |

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## Scholarly Service

### Journal Reviews

| Journal | Years |
|---------|-------|
| AIS Transactions on Replication Research (AIS-TRR) | 2021 |
| Computers in Human Behavior (CHB) | 2026 |
| European Journal of Information Systems (EJIS) | 2024 |
| Finance Research Letters (FRL) | 2024 |
| Information & Management (I&M) | 2022 |
| International Journal of Electronic Commerce (IJEC) | 2023, 2024 (×2), 2025 |
| Journal of Management Information Systems (JMIS) | 2023, 2024 (×2), 2026 (×2) |

### Conference Reviews

| Conference | Years |
|------------|-------|
| Americas Conference on Information Systems (AMCIS) | 2023, 2025 |
| European Conference on Information Systems (ECIS) | 2023, 2024 (×2), 2025 (×2), 2026 (×2) |
| Hawaii International Conference on System Sciences (HICSS) | 2023, 2024, 2025 (×4) |
| International Conference on Information Systems (ICIS) | 2022, 2023, 2024, 2025 (×2), 2026 |
| Pacific Asia Conference on Information Systems (PACIS) | 2022, 2023, 2026 |

### Research Conference / Research Committee Service

| Role | Conference | Year |
|------|-----------|------|
| Editorial Board | IS Research in Vietnam: A Shared Vision and New Frontiers (4th volume) | 2026 |
| Track Coordinator | Information Security/Privacy and Trust track, Big XII+ MIS Research Symposium | 2026 |
| Program Committee | 33rd International Conference on Information Systems Development (ISD) | 2025 |
| Review Coordinator | Americas Conference on Information Systems (AMCIS) | 2023 |

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## Leadership and Community Service

- Volunteered as a Market Assistant at the Bea Taylor, Cincinnati Freestore Foodbank (05/2026)
- Served on a university-wide committee for selecting the Excellence in Teaching Award (12/2025–01/2026)
- Facilitated logistics and delivered opening remarks for UC Research + Innovation Week (03/2025–05/2025)
- Served as a blockchain mentor for the 2024 Future of Data Hackathon (700+ participants) (08/2024–09/2024)
- Served as research tutor/advisor for the Crypto Club (4 projects) at University of Cincinnati (02/2024–08/2024)
- Elected and served as Campus Rep. for Lindner Graduate Students Association (09/2021–05/2025)
- Served at Cincinnati Parks: Alms Park Service Projects (10/2023–11/2023)
- Founded/coordinated Blockchain/Crypto Research Brown Bag Series (08/2022–05/2023)
- Elected and served as a Board Member of the [Illinois Board of Higher Education (IBHE)](https://www.ibhe.org/board/2019/04June2019/Item_D-1_Resolution_Honoring_Outgoing_Board_Members.pdf) (05/2018–06/2019)
- Founded and administered English Language Intensive Program (ELIP) (01/2019–12/2019)
- Elected and served as Executive Rep. of the Student Advisory Committee (IBHE) (05/2018–06/2019)
- Elected and served as Student Body President at Heartland Community College (HCC) (05/2018–05/2019)
- Elected and served as President of the International Student Association (HCC) (10/2016–05/2018)

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## Fellowship, Awards, and Honors

**Total awards amount (since year 01 of PhD program at University of Cincinnati): $132,000+**

| Award | Date | Amount |
|-------|------|--------|
| New Lindner Doctoral Student Award (NLDS) | 07/2025 | $1,000 |
| 2nd place at 2025 National Security Research Symposium poster competition | 05/2025 | $625 |
| UC Dean's Dissertation Completion Fellowship (1 of 9 awarded university-wide) | 02/2025 | $20,000 |
| UC Digital Futures Research Fellow Award (1 of 4 awarded university-wide) | 01/2025 | $30,000 |
| New Lindner Doctoral Student Award (NLDS) | 08/2024 | $1,000 |
| Carl H. Lindner Outstanding Doctoral Student Research Award (1 awarded college-wide) | 04/2024 | $1,000 |
| Graduate Student Stipend Enhancement award | 03/2024 | $500 |
| University Research Council Graduate Student Stipend program | 02/2024 | $7,500 |
| Best Paper award at Hawaii International Conference on System Sciences (HICSS) | 01/2024 | — |
| UC Digital Futures Research Fellow Award 2024 | 10/2023 | $30,000 + $3,300 fringe |
| New Lindner Doctoral Student Award (NLDS) | 09/2023 | $1,000 |
| Graduate Student Government (GSG) Conference award (for meta-analysis workshop) | 04/2023 | $200 |
| Lindner Research Excellence Research grant, w/Dr. Binny Samuel | 12/2022 | $3,000 |
| Lindner Research Excellence Research grant, w/Dr. Michael Jones | 12/2022 | $3,000 |
| New Lindner Doctoral Student Award (NLDS) | 08/2022 | $500 |
| GSG Research Fellowship Award for interdisciplinary projects Spring 2023 | 02/2023 | $2,000 |
| UC Digital Futures Research Fellow Award, 2022–2023, UC's Office of Research | 08/2022 | $17,500 |
| Lindner Research Excellence Research Grant, w/Dr. Andrew Harrison | 04/2022 | $2,500 |
| GSG Conference award | 04/2022 | $600 |
| GSG Research Fellowship Award for interdisciplinary projects Spring 2022 | 02/2022 | $2,000 |
| New Lindner Doctoral Student Award | 08/2021 | $500 |
| Lindner PhD Student's Siddall Fund | 08/2021 | $2,000 |
| Outstanding Graduate Assistant Award, School of IT, Illinois State University | 04/2021 | $500 |
| 8th place at the National Leadership Conference in Community Service Project (Maryland) | 06/2018 | — |
| Gary Riepe Memorial Scholarship | 05/2018 | $500 |
| 1st place at the State Leadership Conference for Community Service Project (Illinois) | 04/2018 | — |
| 8th place at National Leadership Conference in Small Business Management Plan (California) | 06/2017 | — |
| 1st place at the National Leadership Conference for Small Business Management (Illinois) | 04/2017 | — |

### Grant Experience

| Year | Title | Source | Amount | Status | Role |
|------|-------|--------|--------|--------|------|
| 2025 | Measuring the Impact of Artificial Intelligence on Entry-Level Jobs Across Disciplines | Microsoft | $75,000 | Preparing | Lead grant writer |
| 2025 | Feasibility Study on Surplus Energy Utilization for Crypto Mining and Waste Heat Reuse for Heating Systems | Fidelity Center for Applied Technology® (FCAT) | $100,000 | Declined | Lead grant writer |

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## Professional Experience

| Role | Organization | Period |
|------|-------------|--------|
| Digital Research Fellow | Kautz-Uible Cryptoeconomics Lab, UC | 08/2022–12/2025 |
| Course Instructor | Department of OBAIS, Lindner College of Business, UC | 05/2022–05/2024 |
| Graduate Assistant | Department of OBAIS, Lindner College of Business, UC | 08/2021–05/2026 |
| Graduate Assistant | School of Information Technology, ISU | 08/2019–05/2021 |
| Lab Instructor | School of Information Technology, ISU | 08/2019–12/2020 |
| STEM Master Tutor | Heartland Tutoring Services, HCC | 12/2017–05/2019 |
| Office Assistant | Student Engagement Department, HCC | 08/2017–05/2019 |

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## Media Coverage

1. The Graduate College (2025). "Dean's Dissertation Completion Fellowship Recipients." [Link](https://grad.uc.edu/student-life/awards/dissertation-completion/recipients.html)
2. Freking, G. (2024). "Engaged Experts: Research that fuels real-world business problem solving." *Portfolio Magazine*. [Link](https://business.uc.edu/about/portfolio/engaged-experts.html)
3. Fite, H. (2024). "Lindner faculty and staff awarded college, university recognitions 2023-24 awardees celebrated." *University of Cincinnati News*, April 30, 2024. [Link](https://www.uc.edu/news/articles/2024/04/lindner-faculty-and-staff-awarded-college-university-recognitions.html)
4. Shaner, K. (2023). "Cincinnati Edition: A new tool to protect cryptocurrency investors." *University of Cincinnati News*, October 3, 2023. [Link](https://www.uc.edu/news/articles/2023/10/a-new-tool-to-protect-cryptocurrency-investors.html)
5. NPR Network – Cincinnati Edition (2023). "How much do you know about crypto? A new tool could show you." *91.7 WVXU NPR Network*, October 3, 2023. [Link](https://www.wvxu.org/show/cincinnati-edition/2023-10-03/tool-measure-cryptocurrency-literacy)
6. Shaner, K. (2023). "UC researchers develop scale to measure individuals' cryptoeconomics literacy." *University of Cincinnati News*, September 19, 2023. [Link](https://www.uc.edu/news/articles/2023/09/do-you-understand-cryptoeconomics.html)
7. Greene, T. (2023). "Researchers develop crypto literacy scale to measure consumer financial awareness." *Cointelegraph*, August 29, 2023. [Link](https://cointelegraph.com/news/researchers-develop-crypto-literacy-scale-to-measure-consumer-financial-awareness)
8. Binance News (2023). "Researchers Develop Crypto Literacy Scale to Measure Knowledge and Understanding." *Binance*, August 30, 2023. [Link](https://www.binance.com/en/feed/post/2023-08-29-researchers-develop-crypto-literacy-scale-to-measure-knowledge-and-understanding-1052500)
9. Kautz-Uible Cryptoeconomics Lab (2023). "Innovation Interview." February 3, 2023. [YouTube](https://www.youtube.com/watch?v=N0jiCSCS_zA&t=1235s)
10. Robinson, L. (2022). "Crypto conversation – Jack Luu." *Amalgamation of Minds*, October 26, 2022. [Spotify](https://spotify.link/dCB6I3w0fDb)
11. Lenore, S. (2018). "Heartland student leaders have influence beyond campus." *The Pantagraph*, December 15, 2018. [Link](https://pantagraph.com/news/article_0905167b-ffd3-547d-a86b-0a8c34d3e7b2.html)

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*Updated 07/03/2026.*